JIG Media proudly announces their partnership with Fashion Week Brooklyn as the event’s exclusive marketing agency. FW|BK, entering its 10th year, is a bi-annual event featuring both international and local emerging designers of the fall and spring seasons and has been named Brooklyn’s official Fashion Week. JIG Media will be providing creative marketing concepts and will be responsible for sponsorship acquisition for the week-long event.
“Fashion Week Brooklyn is happy to have JIG Media as our marketing agency. We are impressed with JIG Media’s above and beyond customer policy. We are also excited about our 10th anniversary in 2016, so it made sense to partner with a Brooklyn-based company. We are excited to get started.” comments the founder and director of FW|BK, Rick Davy.
Founded in 2006 by the 501c3 non-profit BK|Style Foundation, FW|BK emerged as one of the fastest growing fashion events in New York, bringing together acclaimed and aspiring designers from across the globe. Now a staple in the New York fashion world, FW|BK embraces Brooklyn’s unique culture and diverse art and fashion communities. Along with supporting up and coming designers, FW|BK uses its influence to voice social issues and promote awareness in human rights, HIV/AIDS, eco-friendly initiatives, poverty, community development and leadership training. Each FW|BK season supports a charitable organization. Past Charities have included Soles4Souls Foundation, MTV Staying Alive Foundation, Art In Motion Show, Denim Day NYC and Colel Chabad.
“When we were approached about the possibility of being a part of Fashion Week Brooklyn, the first thing we did was bring a few of our Executives and creative team over to watch their runway events in order to get a feel for the event and the possibilities. We liked what we saw and then looked at the history and potential of Fashion Week Brooklyn and immediately thought about some of our current big brand partners that would benefit by being a part of this event” Vernon Jones Sr, CEO of JIG Media, expressed.
Partners of Fashion Week Brooklyn include the Aids Healthcare Foundations, Brooklyn Borough President, LIU Brooklyn, Downtown Brooklyn Partnership, BRIC T.V., and Livestream Public. FW|BK has been featured in prominent publications and networks such as Vogue, the New York Times, Brooklyn News 12, Brooklyn Magazine, Essence, and The Village Voice. JIG Media plans on bringing in influential global brands to heighten FW|BK’s flourishing status in the fashion world and to carry the event’s remarkable reputation beyond New York.
“Brooklyn is an international brand with that local flavor that people love. Many of the brands we work with are international brands with a major presence in Brooklyn and New York City, so this opportunity makes a lot of sense for them to be involved,” says Vernon Jones Sr. “We own one of the most popular digital media outlets in Brooklyn, BrooklynBuzz.com, which will guarantee additional exposure for the event, the designers, models and sponsors. And it doesn’t hurt that our headquarters is located in DUMBO Brooklyn.”
