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Our Role

JIG Media is a professional communications company that provides strategic communications, content development, media distribution, and digital communications services to political campaigns. We help campaigns communicate their message through professionally written announcements, press releases, websites, digital content, email communications, social media content, event promotion, media amplification, digital advertising, and communications consulting.

Like other professional service providers retained by political campaigns—including attorneys, accountants, photographers, printers, and advertising agencies—JIG Media provides communications services under a client agreement. Our role is to assist campaigns in effectively communicating with voters and the public while maintaining high standards of professionalism and transparency.

Working With Political Campaigns

JIG Media provides communications services to qualified political campaigns regardless of political party or political philosophy. We may work with Democratic, Republican, Independent, nonpartisan, and ballot initiative campaigns, as well as other political organizations when appropriate.

Our decision to provide services is based on our ability to meet a client’s communications needs and is not influenced by political affiliation or ideology. Providing communications services to a campaign does not constitute an endorsement by JIG Media or NYC Newswire of any candidate, political party, campaign, or political position.

NYC Newswire Distribution Services

As part of our communications services, JIG Media offers guaranteed publication of campaign announcements and press releases on NYC Newswire for paid political campaign clients. NYC Newswire serves as one of the communications platforms available to our clients and is used to help campaigns distribute important announcements, statements, endorsements, event information, policy initiatives, and other campaign-related communications.

NYC Newswire distribution services are non-exclusive. A campaign’s use of NYC Newswire does not prevent another campaign, including an opposing campaign, from utilizing the same communications and distribution services. JIG Media believes political campaigns should have equal access to professional communications services regardless of political affiliation.

Transparency

Transparency is an important part of our political communications policy. Campaign announcements and press releases published through NYC Newswire as part of a paid communications engagement include a disclosure identifying the communication as paid campaign content. This disclosure allows readers to clearly understand the source of the communication and distinguishes paid campaign communications from independently produced editorial content.

Campaign communications published through NYC Newswire include a disclosure similar to:

This announcement was published by NYC Newswire as part of a paid communications engagement. Paid for by the [Campaign Committee Name].

Campaign Communications

Campaign announcements, press releases, media advisories, endorsements, event notices, campaign statements, and similar communications published through NYC Newswire are client communications prepared and distributed as part of JIG Media’s professional communications services. These publications are intended to help campaigns communicate directly with voters and the public and should not be interpreted as independent news reporting, investigative journalism, or an endorsement by JIG Media or NYC Newswire.

Editorial Coverage

NYC Newswire also publishes editorial content at its sole discretion. Purchasing communications, writing, publishing, or distribution services from JIG Media does not guarantee that a campaign, candidate, issue, or event will receive independent editorial coverage. Decisions regarding editorial coverage remain separate from JIG Media’s client communications services and are made independently.

Accuracy of Information

Political campaigns are responsible for the accuracy of the information they provide. JIG Media may edit campaign communications for grammar, spelling, formatting, clarity, style, and readability; however, campaigns remain solely responsible for the factual accuracy of all statements, quotations, claims, and representations contained within their communications.

Compliance

Political campaigns are responsible for complying with all applicable federal, state, and local election laws, campaign finance laws, ethics rules, and disclosure requirements. JIG Media provides communications services and does not provide legal, accounting, campaign finance, or compliance advice. Campaigns are encouraged to consult their legal counsel or compliance professionals regarding applicable legal requirements.

Our Commitment

JIG Media is committed to providing professional, transparent, and non-exclusive communications services to political campaigns. We believe every qualified campaign should have access to high-quality communications and media distribution services regardless of political affiliation. Our commitment is to help campaigns communicate effectively while maintaining transparency with the public, clearly identifying paid campaign communications, and preserving the distinction between client communications and independent editorial content.