LIDL US is opening its newest location in Brooklyn at 490 Fulton Street, Second Floor, on Friday, May 23. Doors will open with the sunrise, and the ribbon-cutting ceremony is scheduled for 7:40 a.m. The store will operate daily from 8 a.m. to 9 p.m. Customers are invited to arrive early and enjoy a freshly baked croissant and coffee as they explore LIDL’s offerings on opening day.
LIDL brings its signature blend of private-label products, global imports, and well-known everyday brands to the Brooklyn community. Shoppers will find everything from fresh meats and seafood to imported cheeses and European specialty goods. The brand’s commitment to quality is backed by its LIDL Love It Guarantee, which promises a refund and a replacement if customers aren’t satisfied.
LIDL emphasizes a streamlined, easy-to-navigate store layout designed for fast and convenient shopping. Specialty items, including sauces, cured meats, and weekly rotating merchandise in the “Midl of LIDL” aisle, add variety and surprise to each visit. The produce section highlights fresh, sweet berries and ripe tomatoes, while the in-store bakery keeps breads and pastries fresh throughout the day. Customers using the MyLIDL app gain access to exclusive deals, welcome coupons, and the Super Shopper rewards program.
Among the highlights for new customers is the return of the Famous 49 Cent Croissant—buttery, flaky pastries flown in from Europe and baked daily in-store. The Special Guest Bakery program will debut with an Iced Lemon Muffin launching May 2, available for a limited time.
LIDL’s Butcher’s Specialty private-label meats provide affordable options with high standards, including USDA Choice Beef, Organic and Grass-Fed Beef, Antibiotic-Free Chicken, and All-Natural Pork. For dessert lovers, the Bon Gelati Mini Mix Ice Cream Bars offer 12 bars in four flavors using Rainforest Alliance Certified Cocoa and no synthetic colors.
LIDL Preferred Selection products will also be featured prominently, including Frozen Tiramisu, 24-month aged Parmigiano Reggiano, and thinly sliced Prosciutto. Customers can also explore Preferred Selection Chilled Italian Pasta with premium ingredients like truffle and lobster, and Preferred Selection Pizzas imported from Europe in flavors such as Truffle Oil & Mushroom, 5 Cheese & Chutney, and classic Margherita.
Additional favorites include Kong Strong Energy Drinks in multiple varieties, and Snack Day Extra Flavor Wavy Potato Chips in flavors like Dill Pickle, Ketchup, and Barbecue.
The Brooklyn location marks another milestone in LIDL US’s ongoing growth throughout New York. With a focus on affordability, efficiency, and curated quality, LIDL continues to redefine the local grocery experience while strengthening its presence in the city.
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