JIG’s Video Production arm, Aip & Chimp, created the Viral Video Commercial used for B Condoms‘ new national marketing campaign. Our group shot the video, edited the footage, and provided the models and personalities who are featured on camera. According to JIG’s Creative Director, Avery Jones, “taking full creative control over this video campaign was awesome. I’m really proud of how it turned out as it shows that I’ve got a knack for transferring a company’s brand into a visual concept.

Unlike other condom companies that sit on the sidelines and stay mute on health disparities, b condoms initiates conversation, remains relevant and leads discussions that give all people a seat at the table. They believe culture is uplifted when we are all part of the discussion. We believe in their company’s vision, which made it easier to develop a successful campaign.

Check out the video below: